Phillipa Lepley is a leading luxury wedding dress designer who’s become a must-have for brides all over the globe. Phillipa and her team apply true craftsmanship to create a flawless wedding dress, tailor-made for each bride.
Phillipa challenged us to increase their online profile and grow the number of relevant online enquiries.
It was essential that we conveyed the craftsmanship behind every dress and highlighted the care in the phenomenal customer experience.
Luxury & retail
We began by identifying key customer personas to help understand the target audience. We reviewed SEO and analytics data from Phillipa Lepley’s existing website in depth. This enabled us to identify key customer journeys, devices and target keywords.
The clean and minimal design enables an unencumbered user experience.